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Emotional Design: Why We Love (or Hate) Everyday Things


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Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that

Why attractive things work better and other crucial insights into human-centered design

Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.

Thông Tin Chi Tiết
Số trang 272
Kích thước 20 x 13 x 2cm
Ngôn ngữ Tiếng Anh
Nhà xuất bản Basic Books
ISBN13 9780465051366
  • Miễn phí vận chuyển toàn quốc
    Miễn phí vận chuyển toàn quốc
  • Bao bì giấy vì môi trường
    Bao bì giấy vì môi trường
  • Tặng bookmark mỗi cuốn sách
    Tặng bookmark mỗi cuốn sách
  • Giao nhanh 2-4 ngày
    Giao nhanh 2-4 ngày
Số trang 272
Kích thước 20 x 13 x 2cm
Ngôn ngữ Tiếng Anh
Nhà xuất bản Basic Books
ISBN13 9780465051366

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