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Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media


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This is the kind of book that you don’t read once; you read it forever.—Jay Baer, president of Convince and Convert and author of Hug Your Haters: How to Embrace Complaints and Keep Your Customers

Social media has changed customer service forever. It has shifted power from brands to consumers, requiring a different way of thinking about customer engagement.

Dan Gingiss has interviewed dozens of business leaders on his podcast, Focus on Customer Service. From those conversations and his own real-world experience at multiple Fortune 300 companies, Gingiss has developed a series of best practices called “8 Steps to Winning at Social Customer Care.”

Learn how to:

  • navigate social media’s growing role in the overall customer experience
  • develop your own Social Customer Care Philosophy
  • decide which technology provider fits with your company
  • recruit and train a stellar team of social customer service agents
  • establish a scalable process, including crisis management and proactive customer service
  • integrate Social Customer Care with the rest of your business

Gingiss gives you an invaluable glimpse at how top brands are “winning” at customer service in social media, and provides the tools for you to do the same at your company.

Thông Tin Chi Tiết
Số trang 183
Kích thước 23 x 15 x 1.2 cm
Ngôn ngữ Tiếng Anh
Nhà xuất bản CreateSpace Independent Publishing Platform
ISBN13 978-1542732383
  • Miễn phí vận chuyển toàn quốc
    Miễn phí vận chuyển toàn quốc
  • Bao bì giấy vì môi trường
    Bao bì giấy vì môi trường
  • Tặng bookmark mỗi cuốn sách
    Tặng bookmark mỗi cuốn sách
  • Giao nhanh 2-4 ngày
    Giao nhanh 2-4 ngày
Số trang 183
Kích thước 23 x 15 x 1.2 cm
Ngôn ngữ Tiếng Anh
Nhà xuất bản CreateSpace Independent Publishing Platform
ISBN13 978-1542732383

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